About Us
Our stories…
Established in 2009, Salon Identity has quickly become one of the top salons in Port Saint Lucie. Owner Denise utilized over 28 years of knowledge and expertise in the beauty industry and created an incredible environment of top-notch services with one of the most professional and experienced staffs in the area. To ensure a level of perfection and professionalism, Denise took the salon to the next level by establishing an Associate Training Program with her accomplished team. When visiting Salon Identity you will witness them training our next generation of stylists. The entire staff is constantly improving their skills though continuing education and keeping up with the newest industry trends. Located in Tradition, one of the area’s most well known and convenient shopping and dining areas in the heart of Port Saint Lucie, Salon Identity has quickly become a staple for image in the community. With over 100 years of combined experience, our staff is well versed in all types of hair services. Each stylist offers incredible talent, a devotion to the artistry that creates beautiful hair and a level of professionalism beyond expectations.
We welcome you to our salon, and look forward to making you look and feel beautiful.
Denise
Gardner
Owner, Master Hairstylist
With over 36 years in the industry, Denise started as a barber and then found her passion styling women’s hair. After years of working for others, Denise decided it was time to create a salon where she could fulfill her passion of helping her clients look and feel beautiful
Jo Ann
Master Hairstylist
Jo Ann is a top stylist in the business and her creativity with hair is second to none. A master colorist with Goldwell, she has tremendous experience in all aspects of coloring and color correction and has also worked with Redkin, Pravana, Paul Mitchell,just to name a few. She is well versed in all chemical hair services, as well as a precision cutter in all hair types. Her knowledge and expertise make her a welcome asset to Salon Identity.
Lasta
Hairstylist
Lasta’s specialties include fine hair, specialty foils, keratin treatment, color correction and hair extensions. Lasta graduated from Indian River State College Cosmetology in 2011. That was just the beginning; her talent and skills landed her with the likes of Redken, Pravana, Lanza. She also likes to work with different type of hair; dark hair to blonde, thick and fine, curly or straight. Lasta is doing what she loves and is passion about it. Her goal is to help you feel good about yourself and feel beautiful and confident.
Lasta was born and raised In Indonesia. She went to Canada as an International student and traveled to the United States, falling in love with Florida’s weather because it reminded her of home. She’s happily married and has 3 children. Her hobbies include traveling, and living a healthy lifestyle.
Megan
Hairstylist
Introducing Megan! She has been a stylist for 13 years starting her career in Connecticut and recently moving to Florida. Megan has a passion for creative cutting and coloring techniques. She is efficient in color and cutting men, women and children. Her talent and versatility will guarantee satisfaction. While attending stylist education classes through out the year, she guarantees to keep you up to date on all the latest trends.
Evelin
Hairstylist
Hairstylist, esthetician and make-up artist, Evelin, loves all things beauty. But her heart and soul is hair! Creating all kinds of beautiful colors, highlights, haircuts and styling, hair extensions, hair painting, and specializes in blondes in the salon. Seeing her quests gain confidence, feel their best and leave feeling beautiful is her most favorite thing about being a hairstylist.
Charlene
Hairstylist
My name is Charlene and I’ve been working in the beauty industry for over 15 years.
I am a passionate about all things beauty. I love blonding services and extensions. I also enjoy finding a cut and style that best suits each individual client. While working in this industry, it’s given me the opportunity to meet and connect with so many amazing people, and I have loved having the opportunity to make them all feel beautiful.
Sahrina
Hairstylist
My name is Sahrina. I was born and raised in Florida. I became a licensed cosmetologist in 2019 after graduating from IRSC. I have a passion for long hair, balayage, perms, extensions, Brazilian blowouts, highlighting and blondes. I am certified in tape-in and I-tip hair extensions. I’m a Tradition resident an mom of 5 children . On my days off I love to spend time with my family.
Kayla M.
Hairstylist
I’ve always had an infinity for all things hair. I feel very blessed with how my work can completely change not just how people look, but also how they feel about themselves. I am a certified extension artist with a love for creating color and blonding. I constantly work on improving my skills through learning new techniques and staying up-to-date with current trends. I look forward to achieving your hair dreams together!
Beatriz
Hairstylist
Maria
Hairstylist
I have been hairstylist for 25 years. I LOVE to do Hair. I’m very passionate about the Beauty Industry and I love to work with dimensional color, cutting and waxing. I’m also certified to perform Brazilian Blowout and GK Keratin Treatments to restore natural shine and health to your hair. I have continued my education further by attending classes provided by LANZA, PRAVANA, AVEDA, WELLA, MATRIX and OLAPLEX. I also enjoy attending hair shows and I believe that you should never stop learning new things. I truly enjoy helping my clients find a look that suits their hair type and lifestyle. I welcome you to my chair. I’d love to meet you!!
Elizabeth
Hairstylist
Damayra
Hairstylist
Ana
Associate
Alyssa
Associate
Yessica
Associate
Jessica
Salon Coordinator